Case Study: Bob Went From Job Board Frustration to a 6-Figure Leadership Role
Bob spent months trapped in the cycle of job boards, CV tweaks, and cover letters — the traditional playbook that left him frustrated, underselling himself, and chasing mid-level roles far beneath his true value. He was ready to give up when he found my coaching.
Through our work together, Bob:
Abandoned job boards entirely, focusing instead on direct outreach and building executive-level conversations.
Overcame his fear of “spamming” strangers on LinkedIn and discovered that thoughtful, relationship-driven outreach opened doors quickly.
Learned to establish common ground and genuine interest, transforming cold contacts into warm, engaged conversations.
Re-centered his campaigns on decision-makers (CEOs, senior leaders) rather than recruiters, which unlocked real opportunities.
The result? Bob secured a 6-figure leadership role in the UK that matched his skills, ambition, and impact level. More importantly, he walked away with a repeatable system and a renewed sense of confidence in his ability to create opportunities — not just chase them.
Major Quotes & Takeaways
Quotes
“I’d been doing exactly the wrong things in exactly the wrong places — with the right intentions.”
“The idea of sending out what in my head felt like spam was terrifying… until I got immediate acceptances back.”
“You told me: you have nothing to lose. These people don’t know you anyway. That freed me.”
“What made your system different was the focus on establishing common ground. That’s what turned LinkedIn outreach from spam into engagement.”
“I realized I’d wasted energy on recruiters. The real payoff came from digging into my CEO-level network.”
Takeaways
Stop playing the job board game. By the time roles are public, companies are already half giving up.
Outreach ≠ spam. The difference is in authentic common ground and genuine curiosity.
Courage compounds. The first few messages feel impossible — but once you get responses, it flips the switch.
Focus on decision-makers. Recruiters recycle postings. Executives create opportunities.
Trust the system before you see the whole picture. Execution, even imperfect, beats endless tweaking.
If you’re stuck in the cycle of job boards, recruiters, and rejection letters, you don’t need another CV rewrite — you need a new system for creating opportunities at the executive level.
That’s what Bob discovered — and it led him to a 6-figure leadership role he would never have found online.
Option 1: Leadership Presence
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Option 2: Career Momentum & Offers
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